Research by the U.S. Bureau webanalytics Compete shows that online coupons have a significant impact on the conversion of web shops.

One third of respondents to the Online Shopper Intelligence Survey, Compete shows using coupon sites when shopping online. This group is growing: last visited Apr. 35 million U.S. consumers a discount coupon site, 5 percent more than the previous year.

Decisive 
More than half of consumers (57 percent) during their last online purchase have used a coupon code, indicate that without this reduction would have no purchase is made, according to the survey. This indicates that coupons highly effective in enhancing conversion tool and as such can be used.

More money 
Discount Coupons seem to realize high return on investment: a small discount to encourage consumers apparently to make larger or more purchases. Thus, the research shows that the average order value to consumers who have used a discount coupon for their last purchase is $ 216. This is 56.5 percent higher than consumers who did not use. Here the average purchase price $ 122.

Customer Satisfaction 
Coupons are also taking a good way to goodwill with consumers to build. Thus, customer satisfaction with the overall shopping experience 4 percentage points higher among consumers who have used a coupon (92 percent) than those who did not use a coupon (88 percent).

Loyalty
Online coupons also have a positive effect on return visits. Thus 91 percent of users willing to discount another to buy from the same shop, 5 percentage points more than 86 percent of consumers who have no discount applied. Coupons are not just a positive influence on the purchase price, but also increase the likelihood of repeat customers.